In the fall of 1999, there was a plan in place for a third edition of the SHOCKTOBERFEST event (to be titled SON OF SHOCKTOBERFEST) at the Drexel Grandview. Unfortunately, that plan fell apart. I had been employed at Studio 35 Cinema since early in the year, so I pitched then-owner John Conti the idea of resurrecting the 24-Hour format. Hence, from the ashes of the all-nighter rose the classically formatted Marathon we all know an love. The catch? SON OF SHOCKTOBERFEST fell apart at the beginning of October, so to give ourselves enough prep and promo time we scheduled the Marathon for the second weekend of November. This teaser flier was distributed in limited amounts before the full lineup was booked. (Neff)
